Hello,
World

  • / 01Introduction

  • About Me

  • Hi, I'm Haley, a self-taught UX Engineer (that's really just a fancy term for a mix of product designer and front-end developer). My goal is to help people build better and more meaningful products.

  • When I'm not messing around with pixels, you'll probably find me outdoors on a hike. I also really enjoy painting, screen printing gig posters and wood-working. You can check out some of those projects here.

  • / 02Fun Facts

  • What Makes
    Me Tick

  • 1

    I am quietly confident.

  • 2

    Peanut Butter M&M'S are my favorite snack at the moment.

  • 3

    I use light-styled terminal windows (Gasp! I know, how embarassing, feel free to clutch your pearls haha).

  • 4

    Techno is my go-to background music for when I need to focus, or just dance in my seat.

  • 5

    I worked as a bike messenger for a few years so I'm hella speedy and scrappy.

  • 6

    For someone who doesn't dress up much, I'm REALLY into fashion.

  • / 03Background

  • Career Journey

  • I arrived at web design and development from a fine arts background. In college, I majored in industrial design and neon techniques at the School of the Art Institute of Chicago. At that time, my focus had been learning how to build useful tools for people with disabilities and how to just make some super cool neon lights for my apartment.

  • Creating my industrial design portfolio website sparked my interest in building webpages with HTML and CSS. After graduating, I immediately switched paths, took some coding classes on YouTube, and got my first internship working as a Junior Web Designer.

  • Now I work with companies to help them launch products, grow their business, and run design sprints to solve big problems! I love that as a UX Engineer, my day-to-day is a good balance between fussing over color schemes and writing clean code.

My Project Workflow My project workflow consists of 3 stages. Stage 1: Explore, focuses on design sprints, product strategy, UX strategy. Stage 2: Create, dive into information architecture, UX/UI Design and Branding. Stage 3: Build, is where I begin prototyping, coding, and user testing the final product.
  • / 04Services

  • How I Can Help
    Your Team

  • UX Research

  • Front End Development

  • Custom WordPress Theme Development

  • Wordpress Training & Tutoring

  • Squarespace Development

  • SEO (Search Engine Optimisation)

  • Website Accessibility Compliance

  • Interaction Design

  • Branding & Design System Creation

  • HTML Email Design & Coding

  • Responsive Website Design

  • Email Automation & Campaign Integration

  • Social Media Integration

  • / 05Selected Clients

  • Brands I've Worked With

Boombastic
Boston University
Chartwells
University of Chicago Booth
Fitness Formula Clubs
Gogo Air
George Washington University
IHOP
Penguin Random House
Purdue University
Raise Marketplace
The North Face
The University of Southern California Marshall
The University of Arizona
The University of Florida
The University of Southern California
  • / 06Resume

  • Work Experience

  • Senior UI/UX Designer

  • AffiniPay | 2021-Present

  • Designs public-facing financial products and internal tools by considering market segment analysis, customer feedback, site metrics, and usability analysis. Consistently drives the user-centered design review cycle to developer conceptual diagrams, wireframes, visual mockups, click-throughs, and prototypes. Currently, I am reworking their payment pages and legal certification processes.

  • Senior UI/UX Designer

  • Aker Technologies | 2020-2021

  • Lead UX, visual design, experience strategy, and user research for Aker's Discover web portal and AkerScout mobile app. My day-to-day consisted of analyzing new product requirements and maintaining their high standards on visualization, product design, and usability.

  • Web Designer & Developer

  • Fitness Formula Clubs | 2017–2020

  • Designed, built, launched, and maintained FFC’s prospective membership site: FFC.com. I also facilitated a complete email automation overhaul using ActiveCampaign to increase open and click-through rates. During my day I'd also be creating branded marketing email templates, web graphics, and print materials to promote a wide variety of campaigns.

  • Front End Developer

  • Mess Marketing | 2016-2017

  • Performed continued maintenance, development, and bug fixing for existing client websites. Developed websites based on specifications by our team’s designers using the Mess ‘Stack’ of languages. Participated in client review sessions. Gained working knowledge of SASS/LESS, JavaScript/jQuery, Vue, WordPress, Python/Django/Wagtail

  • Web Designer

  • All Campus, LLC | 2013-2016

  • I worked independently and alongside the senior web designer and developers to contribute a wide range of content such as organic sites, landing pages, banner advertisements and print collateral for colleges and universities. My primary responsibility is to develop front-end for websites using HTML, CSS, and jQuery within PHP and JavaScript frameworks.

  • Through this position I strengthened my skills at creating designs that will be attractive to the target audience as well as provide a great user experience. I have also become familiar with responsive and mobile design as well as optimizing sites for performance, A/B testing, Multivariate testing and utilizing data to gain insights on our users.

  • / 07Contact

  • If You Want To Say Hi,
    Drop Me A Line.