- / 01Introduction
Hi, I'm Haley, a self-taught UX Engineer (that's really just a fancy term for a mix of product designer and front-end developer). My goal is to help people build better and more meaningful products.
When I'm not messing around with pixels, you'll probably find me outdoors on a hike. I also really enjoy painting, screen printing gig posters and wood-working. You can check out some of those projects here.
- / 02Fun Facts
- / 03Background
I arrived at web design and development originally from a fine arts background. In college, I majored in industrial design and neon techniques at the School of the Art Institute of Chicago. At the time, my focus had been to learn how to design and build useful tools for people with disabilities, as well as how to make some super cool lighting for my apartment.
Creating my industrial design portfolio website was actually what sparked my interest in building webpages with HTML and CSS. After graduating, I immediately switched paths, took some coding classes on YouTube, and got my first internship working as a Junior Web Designer.
Now I work with companies to help them launch products, grow their business and run design sprints to solve big problems! I love that as UX Engineer, my day to day is a good balance between fussing over color schemes and writing clean code.
- / 05Selected Clients
Brands I've Worked With
- / 06Resume
Web Designer & Developer
Fitness Formula Clubs | 2017–present
Designed, built, launched, and currently maintains FFC’s prospective membership site: FFC.com. I also facilitated a complete email automation overhaul using ActiveCampaign to increase open and click-through rates. During my day I'll also be creating branded marketing email templates, web graphics, and print materials to promote a wide variety of campaigns.
Front End Developer
Mess Marketing | 2016-2017
All Campus, LLC | 2013-2016
Through this position I strengthened my skills at creating designs that will be attractive to the target audience as well as provide a great user experience. I have also become familiar with responsive and mobile design as well as optimizing sites for performance, A/B testing, Multivariate testing and utilizing data to gain insights on our users.