- / 01Introduction
Hi, I'm Haley, a self-taught UX Engineer (that's really just a fancy term for a mix of product designer and front-end developer). My goal is to help people build better and more meaningful products.
When I'm not messing around with pixels, you'll probably find me outdoors on a hike. I also really enjoy painting, screen printing gig posters and wood-working. You can check out some of those projects here.
- / 02Fun Facts
- / 03Background
I arrived at web design and development from a fine arts background. In college, I majored in industrial design and neon techniques at the School of the Art Institute of Chicago. At that time, my focus had been learning how to build useful tools for people with disabilities and how to just make some super cool neon lights for my apartment.
Creating my industrial design portfolio website sparked my interest in building webpages with HTML and CSS. After graduating, I immediately switched paths, took some coding classes on YouTube, and got my first internship working as a Junior Web Designer.
Now I work with companies to help them launch products, grow their business, and run design sprints to solve big problems! I love that as a UX Engineer, my day-to-day is a good balance between fussing over color schemes and writing clean code.
- / 04Services
How I Can Help
Front End Development
Custom WordPress Theme Development
Wordpress Training & Tutoring
SEO (Search Engine Optimisation)
Website Accessibility Compliance
Branding & Design System Creation
HTML Email Design & Coding
Responsive Website Design
Email Automation & Campaign Integration
Social Media Integration
- / 05Selected Clients
Brands I've Worked With
- / 06Resume
Senior UI/UX Designer
AffiniPay | 2021-Present
Designs public-facing financial products and internal tools by considering market segment analysis, customer feedback, site metrics, and usability analysis. Consistently drives the user-centered design review cycle to developer conceptual diagrams, wireframes, visual mockups, click-throughs, and prototypes. Currently, I am reworking their payment pages and legal certification processes.
Senior UI/UX Designer
Aker Technologies | 2020-2021
Lead UX, visual design, experience strategy, and user research for Aker's Discover web portal and AkerScout mobile app. My day-to-day consisted of analyzing new product requirements and maintaining their high standards on visualization, product design, and usability.
Web Designer & Developer
Fitness Formula Clubs | 2017–2020
Designed, built, launched, and maintained FFC’s prospective membership site: FFC.com. I also facilitated a complete email automation overhaul using ActiveCampaign to increase open and click-through rates. During my day I'd also be creating branded marketing email templates, web graphics, and print materials to promote a wide variety of campaigns.
Front End Developer
Mess Marketing | 2016-2017
All Campus, LLC | 2013-2016
Through this position I strengthened my skills at creating designs that will be attractive to the target audience as well as provide a great user experience. I have also become familiar with responsive and mobile design as well as optimizing sites for performance, A/B testing, Multivariate testing and utilizing data to gain insights on our users.